BRAZIL

Dove | Beauty Outside the Box

I was so lucky to have an amazing Brazilian team for this project: the launch of Dove's Beauty POV into Brazil. We made the decision to do a massive OOH campaign featuring a huge diversity of Brazilian women. In Brazil every girl wants to look like Gisele Bundchen. We found women from big cities and tiny villages and heard the same thing from them: I am not considered beautiful. I am too dark, my hair is too curly, I am too old, too fat, not blonde. Just by photographing and getting these images out there, we believe attitudes can change.