north america

Motions | Natural Hair Myths

Unilever acquired the Alberto-Culver brand in 2010 and I was tasked to lead the Motions multi-ethnic hair business. I must admit I had a serious learning curve when it came to multi-texture hair. One thing was sure, there was an abundance of "urban myths" surrounding natural hair (hair that has not been relaxed). We created a beautiful print campaign boldly headlining these myths and letting our product promise dispel them.